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With increasing awareness over environmental issues, it has become imperative for discount coupon companies to make an effort to reduce waste and inefficiency. Coupon books are often a hit-or-miss endeavor and all of those unused coupons add up to mounds and mounds of junk mail, which is an immense strain on the environment, claiming over 100 million trees to produce coupon books, flyers and advertisements. By the year 2010, paper and paperboard waste-such as unwanted coupon books-are predicted to make up about 48% of the solid mass that makes up our landfills.